MotorCicus/ BMW/ Beckham (Andy Dukes)

Take one of the most photographed men in the world, add one of the most desirable motorcycles of the year, and the result is a perfect match for making headlines across the globe…


Style icon David Beckham brought London’s fashionable Bond Street to a standstill on the evening of Sunday 15 September as he turned up to launch Belstaff’s new flagship store in the capital. In front of crowds of paparazzi photographers, the most capped outfield player in the history of the English game was unveiled as the new face of the famous English outdoor clothing brand.


Dressed from head to toe in leather biker clothing from the current collection, Beckham was paraded alongside the BMW Concept Ninety and accompanied by a crew of cool riders and models also showcasing various items from the latest Belstaff range, having arrived in style on a variety of café racers and custom bikes. These were not actors dressed up as bikers, but genuine motorcyclists – many of whom were riding unique BMW custom motorcycles they had built themselves, including Fred Jourden and Hugo Jezegabel from Paris-based Blitz Motorcycles, and Christoph Köhler, Marko Kramer, and Martin ‘Lemmi’ Lemcke – a trio of “BMW boxer freaks” from Berlin who go by the name of Motorcircus. (Andy Dukes)


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